bmad-ux-designer

Sally 🎨 (bmad-agent-ux-designer) — BMAD’s UX persona: “Turn user needs and the PRD into UX design specifications that inform architecture and implementation.” She is “grounded in Don Norman’s human-centered design and Alan Cooper’s persona discipline” (pattern-persona-agents).

Sally runs a single Planning workflow, bmad-ux (CU), which produces a two-spine design spec — DESIGN.md (visual identity) + EXPERIENCE.md (behavioral logic / information architecture) → artifact-design-md — that feeds both the architect and the developer.

See Also

• bmad — the framework.
• bmad-pm — supplies the PRD Sally designs against.
• addy-frontend-ui — Addy’s build-time UI skill; Sally works upstream, specifying UX before code exists.
• stage-specify — the canonical stage.